Cookie Policy

What Are Cookies and Tracking Technologies?

Cookies are small text files that websites place on your device when you visit them. Think of them as digital breadcrumbs that help websites remember your preferences and improve your browsing experience. At Zylitharconnect, we use various tracking technologies beyond just cookies—including web beacons, pixels, and local storage—to enhance our investment portfolio optimization platform.

These technologies work quietly in the background, collecting information about how you interact with our website. Some are essential for basic functionality, while others help us understand user behavior and improve our services. We believe in transparency about how these tools work and what data they collect.

Types of Tracking Technologies We Use

How Tracking Enhances Your Experience

Portfolio Management

When you log into your Zylitharconnect account, cookies remember your authentication status and preferred portfolio view. This means you don't have to re-enter information every time you navigate between pages, and your customized dashboard layout stays exactly how you configured it.

Performance Optimization

Our analytical tracking helps us identify slow-loading pages and optimize them for better performance. If we notice users frequently abandon a particular process, we can investigate and streamline that experience. This continuous improvement benefits all our users.

Educational Content Delivery

Based on your interactions with our learning resources, we can suggest relevant educational materials about investment strategies, market analysis, and portfolio diversification. This personalized approach helps you develop your financial knowledge more effectively.

Managing Your Cookie Preferences

You have several options for controlling how cookies and tracking technologies work on your device. Most modern browsers provide built-in tools to manage these preferences, and we'll walk you through the most common approaches.

Browser-Based Controls

Keep in mind that blocking all cookies may limit some functionality on our website. Essential cookies are necessary for basic operations, but you can typically control functional, analytical, and marketing cookies according to your preferences.

Data Retention and Your Rights

Different types of cookies have varying lifespans. Session cookies expire when you close your browser, while persistent cookies may remain on your device for months or years, depending on their purpose. Here's how we handle data retention:

• Essential cookies: Remain active only during your session or for security purposes
• Functional cookies: Typically stored for 1-2 years to remember your preferences
• Analytical cookies: Usually kept for 2 years to track long-term usage patterns
• Marketing cookies: Generally expire after 30-90 days, with some lasting up to 2 years

You have the right to request information about what data we've collected, ask for corrections to inaccurate information, or request deletion of your data. As an Australian company, we comply with the Privacy Act 1988 and work to exceed standard privacy expectations.

If you want to clear existing cookies from your device, you can do this through your browser settings. This will log you out of most websites and reset your preferences, but it gives you a fresh start with full control over future cookie acceptance.

Third-Party Integration and Data Sharing

Some cookies on our website are set by third-party services that we integrate with to provide enhanced functionality. These might include analytics providers, customer support tools, or educational content platforms. We carefully vet all third-party services to ensure they meet our privacy standards.

When you use features like our market data feeds or educational webinars, some information may be shared with our approved partners to deliver these services effectively. However, we never sell personal data to third parties or use it for purposes beyond what's disclosed in this policy.

Third-party cookies are subject to their respective privacy policies. We recommend reviewing the privacy practices of any external services you choose to use through our platform, especially if you have specific concerns about data handling.

Updates and Changes

Technology evolves rapidly, and so do privacy regulations and best practices. We review and update this cookie policy regularly to reflect changes in our practices, new features, or regulatory requirements. When we make significant changes, we'll notify you through email or prominent website notices.

We encourage you to review this policy periodically, especially if you have concerns about data privacy or want to understand new features we've implemented. Your continued use of our website after policy updates indicates acceptance of the revised terms.

For Australian users specifically, we stay current with Office of the Australian Information Commissioner guidelines and Privacy Act amendments that might affect how we handle cookies and tracking technologies.